For the 2023 single “Danser Med Dæmoner (feat. Omar)” the goal was to maximize reach and engagement, and to build a core fan community to take Baloosh’s career to the next level.

The marketing strategy involved targeted digital advertising on Meta, Snapchat, Youtube, and TikTok, as well as early trend adoption, community management, and strategic reporting. Highlights include identification of UGCs, which was included in the campaign early on, as well as launching a successful dance trend.

To prolong the campaign, a mix of content was timed and targeted through paid ads, including content such as acoustic video, official content, behind the scenes and community interactions. Community interaction was a key element to the campaign, which was tied to the artist’s broadcast channel on Instagram for direct fan communication.

SUCCESS METRICS

UGC Creations: 6000+ user-generated content pieces featuring TikTok dance trend

Spotify Chart: The single peaked at #3 on the Danish Spotify chart

TikTok Growth: The artist gained 3000+ new followers in the first month of the campaign

I’ve worked with global superstar Christopher from 2016-2024, launching numerous local and global campaigns aimed at engaging and activating his fan base. This includes the content planning and coordination for the Chung Ha collaboration 'When I Get Old,' which was supported by a worldwide duet campaign on TikTok.

Additionally, I handled fan activations for the launch of the soundtrack of the Netflix movie ‘A Beautiful Life’, including newsletter roll out, fan competitions and community management.

SUCCESS METRICS:

TikTok Growth: Christopher currently has 300.000 followers on TikTok

Newsletter Activation: Opening rates above 30% and above expected CTR

Warner House Denmark emerged as a pioneering initiative, following the rise of TikTok's influence on the music industry. The idea of Warner House Denmark was to create a fan community of creators to be ambassadors and create content with Warner Music Denmark artists.

The community quickly grew in popularity, and over 2021-2023, the team became a genuine content creation hub for local and international artists, as well as being music ambassadors attending release events and concerts.

SUCCESS METRICS:

Artist Impact: Artists landed as most trending on TikTok in Denmark following meetups with the team

Creator and Artist Growth: Many of the creators in the team as well as artists experienced substantial follower growth following events and comtent eetups

Network Expansion: As the community grew in popularity, so did the network, which resulted in a solid database of creator connections, useful for both creators and Warner Music Denmark

From 2019 to 2024, I've collaborated closely with the band Jonah Blacksmith on marketing campaigns, focusing on community interaction and storytelling as powerful tools for promotion.

Despite growing a large following on Instagram and Facebook, in early 2024, TikTok remained an untapped platform for the band. Through thorough analysis, we identified TikTok as a strategic platform to expand their fan base, particularly targeting younger demographics and fostering direct communication with fans.

The strategy involved detailed content planning, including a blend of trending content, behind-the-scenes glimpses, captivating storytelling, and community engagement.

SUCCESS METRICS:

Follower Growth: Within the first weeks of implementation, Jonah Blacksmith's TikTok account reached an impressive 1000 followers

Engagement Growth: TikTok views grew from hundreds to thousands rapidly, indicative of heightened engagement levels among the audience

Storytelling: TikTok proved to be a perfect platform for the band to communicate authentically with fans while securing impact

In my collaboration with the artist Faustix, we embarked on a diverse array of campaigns, notably diving into AI technology. Our initiatives included the testing of AI-generated content as well as the implementation of a chatbot campaign on Instagram. The goal was to secure fan engagement and reach through innovative campaign ideas.

SUCCESS METRICS

Fan Engagement: The chatbot post emerged as Faustix's most commented post on Instagram in 2023, indicating significant fan interaction and engagement with the campaign.

Paid Ads Performance: The AI-generated content exhibited exceptional performance, showing the effectiveness of AI technology that resonates with Faustix's target audience.

For the release of Nicklas Sahl’s album ‘God Save The Dream’ in 2022, the goal was to communicate the artist’s brand through his social media platforms and gain brand awareness and connection with fans. This was done through a comprehensive marketing strategy and content plan, including long and short term goals for social media, partnerships, and paid marketing.

Deliverables included going live on TikTok, adoption of social media trends to match Nicklas Sahl’s tone of voice, integration of behind the scenes content as well as branded content and continuous analyses and alignment with paid social campaigning.

SUCCESS METRICS

Social Media Growth: Significant growth in views and followers, especially on TikTok, which gained thousands of new followers throughout the campaign

TikTok Support: Following a successful content plan, TikTok supported the campaign with a live session that gained thousand of views

Storytelling: Through original content, the story of the album was communicated to fans through the course of several months

Extensive marketing campaign planning for the release of the 2023 album Superfaith. The goal was to manifest Drew Sycamore as one of the biggest pop stars in Denmark. Marketing initiatives included TikTok profile launch, content planning, influencer campaigns, coordination with social media assistants, fan activation, partnership with TikTok, and digital advertising on Meta, TikTok, Snapchat, and Youtube. 

SUCCES METRICS

Fan Base: The artist’s fanbase grew significantly which was spotlighted through new fan accounts on social media and frontline rows at shows

Brand Awareness: Digital advertising secured maximum brand awareness throughout the campaign

In June 2023, debut artist ZAINA was set to release her first single. By combining captivating visuals and strategic storytelling, we aimed to amplify her brand presence and generate excitement among new fans.

To enhance her brand and linking songs and visuals, a pre-save site was launched. The site continued the artist’s own storytelling by teasing the release with an exclusive pre-listen every day at sunset during the week before release. The site featured a video showing the summer solstice sunset at the location of the single’s music video.

SUCCESS METRICS

Fan Engagement: Fans expressed excitement and anticipation for the release through comments on Zaina's social media platforms.

Brand Awareness: Compelling storytelling and visuals effectively showcased Zaina's brand, laying a strong foundation for future releases and increasing brand recognition.